04.01.16- Production meeting regarding editing

Today we had a five minute meeting, before we started to edit.
Firstly, we all looked over the filming and then discussed the editing and started on the editing process.

Through various discussions during our editing session we came to a conclusion as to what we wanted the Ad to look like exactly and got a finalised product which is fit for purpose.

Gabby, Eli, Gabriel and Daniel were present in this meeting.

Production Meeting- 15/12/15

Meeting time 
25 minutes.

Meeting date:
14.12.15

Agenda:
Gabby, Eli, Gabriel & Daniel

Decisions:
Gabby and Eli pick up equipment Wednesday (16th.12.15 ) at 2pm
Tyla Confirmed as backup.

Pre-Production Documentation

Production Meeting- 08/12/15

Meeting time: 

45 minutes 

Date of meeting: 

08.12.15

Attendance: 

Eli, Gabby, Dan and Gabriel 

Agenda: 

Decide on filming date, make sure all equipment is available and booked

Decisions made:

• Filming on Wednesday 16.12.15 
• Meeting point at 2.00pm at Jcoss main entrance 
• Group must walk to New Barnet Sainsburys and get the 326 to Totteridge and Whetstone, 251 to Mill Hill Broadway and then Thamselink to Elstree station. 
• From the station group will walk to the location; 3 Grange Road 
• Eli will bring jeans, heels and a high-end jacket and fairy-lights 
• Gabby will bring makeup needed for the advert, Gabriel has already purchased perfume bottles and hairbrush and hair dryer available 
• Equipment has been booked for Wednesday from after form time and Gabriel will return it on Thursday morning 
• The group will arrive at the location at 3.30pm and filming will start straightaway 
• Talya, who lives opposite the location is the backup actress for the ad and is available on the chosen date of filming 
• Gabby is the backup camerman as she is the assistant so will know the aims and the storyboard 
• Actress- Eli
• Camerman- Gabriel 
• Camera assistant- Gabby
• Director and Producer- Dan 
• The group have reviewed the risk assessment to go over all the solutions needed to go in place in order to reduce potential hazards, Eli will be responsible for making sure this is handled. 

Gabriel will be providing food and soft drinks for all crew members 

My Opinion on Unit 1- The first two tasks

Unit 1 Thus far

So far unit 1 gave me an interesting insight into what pre-production techniques are used before you begin an actual production. They have shown me that productions that are expected to be done at a professional standard have a lot more bit by bit planning that go into them as opposed to just getting on and hoping for the best with them like a project in lower school years would be like.

My Prezi allowed me to explore each of the pre-production techniques in detail and discover how each little part comes together in order to eventually become an Advert, Film, TV Show etc. By looking at each method individually I could see exactly how the different techniques are used for each individual aspect of the advert whether that be looking at the creative brief in order to come up with an idea, putting together a budget or even learning what each member of the production team (the personnel) were supposed to do as a role.

It then came to the pitch and the supporting documentation that went with it. I found that since we were working in a group the work load could be spread out meaning we could each focus on a specific aspect in detail and to the best of our abilities. The two aspects that I looked at/covered were the budget and the storyboard. By creating a budget, I got an idea of what real life TV adverts will cost due to the different aspects such as personnel and equipment. Since we are not paying for a location however it made it so the production was a lot cheaper. I also created the storyboard so that we can get an idea of what the production will look like when we film it. Although I am not the best artist I feel that this is still something we can work from. When it came to the pitch and the presentation I felt that my group adequately gave our pitch for our idea and outlined all the key points that we were asked to cover in detail.

10 Second Mini Ads Analysis and Notes

Cadburys Creme Egg 



Content

• The ad itself is short
• One actor with very limited dialogue
• Limited costumes
• Small Simple Set-Probably built, Possibly on location, Props that would have been easy to acquire
• It is set in a bedroom of a 'teenager' practicing chatting up a creme egg as if it were a female

Structure

• Starts off with a bit of dialogue with the actor talking to a mirror as if it were another person
• He then looks into the camera as if it were another person (breaks the fourth wall)
• The tagline then appears with a picture of a Creme Egg

Technical Elements

• Quiet- Diegetic sound from the location. The only noise we hear when the actor is talking is him and the sound of a dog barking from outside
• The first shot is a long shot and is establishing that we are in his bedroom, it is trying to show he is a typical teenager with various things lying around the bedroom
• The final shot is him staring into the mirror (the camera) and therefore we get a shot from in front of his facing he smiles into the camera
• There is no camera movement and there are only still shots of what is going on
• Once the tagline appears there is a voiceover that reads it to show that we are now outside of what is going on within the ad and to show that is finished.
• There is a lack of editing due to the fact that there is a lack of shots. The shots are short to medium length

Gumtree Success

Content

• The advert shows a man selling his speakers to 2 young guys who are dressed in 'urban clothing'
• The two guys then walk off and it cuts to them in a room dancing to the music
• The tagline then shows up with the logo and it shows that the Gumtree app can be downloaded on apple and android
• There is a voiceover narrating what is going on

Structure

• The ad has no dialogue but it shows the actors doing very simple things
• There are a small amount of actors
• After the first shot it then cuts to another one where the tagline then shows
• Small amount of shots

Technical Elements

• Medium Close up shots
• Medium length shots as there are only two shots
• There is a voiceover that is non diegetic
• The only dialogue is a brief exchange between the people and isn't supposed to be the focus which is why it is quiet
• Two very simple camera shots with minimal movement
• The first shot shows the two young guys giving the man selling the speakers money and return they take the speakers.
• The second shot shows the two guys in a bedroom dancing in a comedic way using the speakers they just bought. The bedroom has a large amount of posters and I feel that this along with the speakers and the dancing are to establish the fact that they enjoy music

Sofaworks

Content

• The ad shoes two delivery men bringing in a Sofa
• There is then an alarm going off with a voiceover saying "stop right there" at which point they both sit down and begin watching TV
• They are in a living room when this is happening
• The logo for the business then appears in the bottom right of the screen

Structure

• The ad starts with them bringing the couch
• There is then a voiceover and they then stop what they are doing
• The two actors within the ad have no dialogue

Technical Elements

• Still camera shots
• Short edited clips
• Only 3 shots
• The setting is in a living room. There is a TV, a rug and furniture around to establish this 
• The sound is non-dieetic, there is a voiceover and the sound of a live audience clapping but this is not within the scene- creates a comedic effect

Assignment 1- Advert for McCann Erickson

Task 1

For the first task of the assignment I had to begin researching the different areas that I would have to be thinking about when it came to planning and creating my advertisement for McCann Erickson. The client that I chose to create an advert for was Coca Cola and therefore I took this into account when doing my research and thinking about the kinds of things that would be going into the advert.