In Concert or Live Footage- This is when the music video is basically made up of a live performance or live footage rather than it being a performance or production that was put together specifically from the song. It could be from an artists concert or feature footage from their musical journey (as is often the case with artists from talent shows).
James Arthur- Impossible- When James Arthur won the X-Factor the first music video he released for his song impossible featured only footage from his time on the X-Factor showing his journey from audition to actually winning the show.
Animation/Stop Motion- This is when instead of live action performances with people, instead digital animation of stop-motion will be used to tell the story. (Stop motion is when a series of pictures are taken consecutively in order to create the impression of an object moving).
Animation- Kanye West- Heartless
Stop Motion- Radiohead- Burn the Witch
Interpretative- This is when a music video can be interpreted by an audience in anumber of ways whether it is through the performance or the visuals and will use their knowledge to come to their own conclusion and their own meaning from the video. The video does not have to have a set meaning or lesson that is being taught.
Sia- Chandelier- Within this video it is just performance with the main character only dancing throughout. There is no real story so therefore it is up to the audience to make of what they have been presented with.
Narrative- A narrative music video is when the video we are watching has an actual story to tell. There will be characters with a beginning, middle and end to the video. The video will give song meaning but can also be reflective of the artist. In a sense you can tell when a video has an actual narrative due to the fact that it is almost like a small film and therefore cinematic techniques will be easily identifiable/recognisable even by an audience that aren't professionals.
Ed Sheeran- Don't- The song itself tells the story of Ed Sheerans breakup with Ellie Goulding after she cheated on him with One Direction member Nial Horan a few years ago. The music video however essentially tells the story of Ed Sheerans life, showing a man living in what is essentially poverty and making his way to the top with an expensive house, nice clothes and living a happy life. This is reflective of Sheerans life who was sleeping on trains and peoples couches in between gigs just trying to make a living as an artist in London.
Impressionist- Try to represent real life through the different scenes throughout but usually have some kind of twist. The videos aim to leave some kind of impression on the vieiwing audience.
Coldplay- Adventure of a lifetime- Within this song instead of people, there are monkeys instead who take their place. Within this video there are four monkeys who even directly represent the band themselves, playing instruments, singing and one even wears a hat in the same one member from the band does. The monkeys also dance and perform in a similar way to how a dance troupe might or how a typical performance from a band might be.
Surrealist- This is when the director of a music video will subvert the audiences senses by creating surreal and impossible visuals leaving a long lasting impression. The videos tend to confuse and amaze audiences making them wonder how the videos were created and how these visuals actually came to fruition.
Coldplay- Up & Up- This video uses visuals that are very remeniscient of the film 'Inception'- creating things that are just simply impossible without the use of CGI and special effects however they suceed in playing with the audiences senses by changing what it is that audience knows about what is and isn't possible.
Pastiche- This is when the video in question imitates the style of other artists. It is different from parody as it does not make fun of other genres but simply celebrates them. It can be a video that takes from a number of different genres within one song.
Queen- Bohemian Rapsody- This music video, like the song has a number of differetn sections to it all made up of different genres of music video and even film related. Rather than make fun of them in their own way, Queen have embraced them in order to create this music video.
Parody- Parody is when music videos are either re-created or mimiced and have an element of humour in order to make fun of the original artist. The parodies can be people simply re-creating music videos or can even be aritsts or people replacing song lyrics with their own version, with the same tune and music in the background.
Eminem- Just lose it- Although the song itself is something that is orginally written by Eminem, the video parodies a number of different artists and characters including Madonna, MC Hmamer, Michasel Jackson and even Santa Clause. The way he acts and dances directly parodies all of this.
Weird Al Yankovich- Weird Al Yankovich is someone who creates parody songs and music videos to go along with them, where he will replace the lyrics of songs with comedic versions. Some examples include:
Party in CIA (Parody of Miley Cyrus- Party in the USA)- https://www.youtube.com/watch?v=C-CG5w4YwOI
Polka Face (Parodied a number of songs in one video- Lady Gaga- Poker Face, Womanizer- Britney Spears, Baby- Justin Beiber, Right round- Flo Rida, Day 'n' nite- Kid Cudi, Need you now- Lady Antebellum, So What- Pink, I kissed a girl- Katy Perry, Fireflies- Owl City, Blame it- Jamie Foxx, Replay- Iyaz, Down- Jay Sean, Break your heart- Taio Cruz and Tik Tok -Kesha)- https://www.youtube.com/watch?v=MRJILK3NxSM
Eat it (Parody of Michael Jackson- Beat It)- https://www.youtube.com/watch?v=ZcJjMnHoIBI
Referencing/Homage- This is when an artist honours another video, film or pop culture within their video. They will copy certain elements without mimicking it or making fun, they also are not imitating it to embrace the style themselves as with Pastiche but are however doing this simply to honour something publicly.
Justin Timberlake- Take back the night- Take back the night is a song that was written by Justin Timberlake and is heavily influenced by Michael Jackson in terms of the style of the song as well the dancing that Timberlake has chosen for this video.
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