Unit 29 Music Videos- Assignment 2- Location research

What location have we chosen and why?
In terms of the location we have decided to use one of our houses as this is a location that is very representative of the song itself. Since the song is about being lazy and tells the story of a lazy day at home I feel that it only makes sense to shoot the music video within a house. The house we have chosen will accommodate for the different scenes, sequences and scenarios that we have in mind. I think that it is important to use the right location for a music video as it needs to help to represent what the song is all about. Some of the lyrics that the song has would only be achievable to show visually within someones home and therefore we want to properly depict this onscreen. I also think that by using one of our houses rather than someone else's it gives the video a more personal touch. Lastly since it is a low budget student film this is a location that is readily available and where not a lot of permissions or clearances are going to be needed. This means we are a lot less restricted with what we will be able to do as well (within boundaries obviously)

Unit 29 Music Videos- Assignment 2- Originate Ideas

Song Choice
Our choice of song for our music is going to be 'The Lazy Song' by Bruno Mars. The song itself is simply about doing nothing. It is highly reflective of what a lot of people tend to be like whether it is on a weekend or during a day off from work or school. The song follows the day in the life of a lazy person, doing a number of meaningless tasks and activities in an attempt to fill time. The song has its comedic aspects which can be quite awkward such as "hand in my pants", "have some really nice sex" and "strut in my birthday suit and let everything hang loose". I feel that this adds to the entertainment and the fun of the song. It is a very upbeat and happy song that I would consider pop. The song itself was even written by Mars when he was sitting in the studio one day, literally doing no work. The song makes a couple of pop culture references including MTV and The Dougie which is a type of dance. The song is quite reflective of procrastinators as some of the things brought up are simply meaningless or overall just 'lazy'. The song opens up even with Mars stating he "don't feel like doing anything" and just wants to lay in bed. As well as this he talks about staring at the fan, lounging around on the couch and avoiding getting a college degree as he simply wants to do nothing as we all feel like sometimes doing. I feel that this is a fun song and within our music video gives us a level of creative freedom as we will be able to create comedic, awkward and fun situations that show off the entertainment factor of the song.

Performers Style and Image
Bruno Mars like all artists has his own particular style which can be seen through his public image and during his music videos. His clothing style consists of a shirt to t-shirt, chinos or skinny genes and usually a hat whether it is a cap, snapback or a fedora. He sometimes will wear sunglasses within music videos or when out in public. He tends to wear very trendy and colourful clothing, he isn't tied down to a specific colour scheme. This links to him as a pop artist as these are the kinds of clothes that a typical male pop artist might wear. Within the music video we may make reference this whether it is by imitating the clothes that Bruno Wears or even if we simply hide a fedora in the background as a homage to Bruno Mars.

Video Style and Creative Concept
In terms of the style of video that I am aiming for I do want it to have a narrative to a certain extent with the story essentially being the day in the life of someone who is at home enjoying themselves simply doing nothing. I would like for my overall meaning of the video to show that there is no shame in doing nothing and at the same time that doing nothing can actually be quite fun. My creative concept stems from the fact that the song itself is quite funny and I felt that a funny music video could be made from it. I also want certain parts of the video to have elements that include and touch upon the referencing and homage style of music videos. I think it might be quite funny to reference Bruno Mars himself, possibly in terms of clothing or even by including his face within the video but also think it could be quite funny to pay homage to the actual music video for 'The lazy song' itself. In terms of the genre this is a pop song and an artist whom sings pop songs so therefore I will need to ensure that the video itself looks like a pop video. I will include bright colours and trendy clothing similar to what Bruno Mars will wear and overall strive to make the video as entertaining, upbeat and fun as possible so that it is fit for the genre as well as to honour Bruno Mars.

Unit 29 Music Videos- Assignment 1

This is a link to my presentation about the purposes, styles, conventions and techniques of/about music videos:

https://drive.google.com/file/d/0B_4lfFO92DuxY0JSelVndXpQS2c/view?usp=sharing