UNIT 57 PHOTOGRAPHY- Fine Art Photography

Introduction to this task
This task required me to delve into fine art photography by finding out what it specifically is and in a way learn myself how to take fine art photographs. By looking into this task I would have to look at specific examples of fine art photography pieces as well as who the key artists were that use this method of photography. This would be useful when taking my own photographs in order to imitate their work when it comes to my own.

What is fine art photography?

• Fine art photography is about an idea, a message or an emotion
• Through their work, the artist is trying to convey something to the viewer of the photograph
• Fine art is supposed to make artists think about the certain matters or messages consciously
• The photographer should usually have a vision of what they think their work will look like so that they will be able to convey these messages
• The choices the photographer makes with their photo to convey the messages will be clearly visible to the viewer and therefore the methods will be consistent with this photograph and with their work in general. 
• The choices that the photographer would make would not only be the different elements within the photograph itself but also choosing a specific frame/shot among several. 
• The appearance of the photograph is also key and will depend on the keying of the photograph, the saturation, the brightness and the filters used.

Examples of Fine Art Photography

Key Photographers

William Eggleston

Eggleston is largely credited with bringing about colour photography with the dye transfer process as a fine art form. This is printed images rather film. His colour photographs were on show at the museum of modern art and this was ground-breaking for photography. His artwork not only had colour but also had an observational style. His photographs showed everyday subject matter such as cars, hotel rooms and stores. His early works subject matter was the American South where he is from. His pictures had no political or social messages.

Eggleston was born in July 1939 into wealth and grew up on his family's former cotton plantation in the Mississippi Delta. He began to take photographs after a friend noticed his artistic side as well as his fascination with mechanics which encouraged him to buy a camera. Whilst at University Eggleston studied the style and compositions that photographers such as Walker Evans and Henri Cartier-Bresson who influenced his earliest work which he produced in black and white.

Walker Evans Example

Henri Cartier-Bresson Example

Eggleston began to experiment with colour photography itself in 1964 because of its association with amateur and commercial work but this had rarely been seen/appreciated as fine art. He decided to use this as an oppertunity and set out to capture images that showcased his surroundings which were devoid of negative messages. Over the next decade he produced thousands of photographs which focused on Americans, landscapes, structures and over environments. In 1974 Eggleston had a solo exhibition at New York City's museum of modern art. He was praised by a lot of people for his high saturation hues within his images which made every day objects or settings seem artistic.

What did I learn?

• Fine art photography takes the ordinary and the mundane and turns it into something that is artistic and interesting
• Through fine art photography the artist is always trying to covey a message of some sort even through something that might be plain and ordinary
• I also learnt about William Eggleston and how he got into photography as well as who his inspirations were
• I found it difficult to find key photographers due to the fact that there were so many and it was hard to choose a specific one who stood out. I chose Eggleston because he was essentially one of the first
• I liked the picture of the man inside the box in water because the message I get from it is about feeling isolated and trapped. The man in the box is a pale white colour and he stands out from everything else to show that really this is about him despite the scenic surroundings.

How will this help me in the future?

I will be able to apply the techniques that I have learnt by doing this research to my own work and it will also get me thinking/planning out my pictures on a deeper level. As well as this by looking at the different examples of photographs it gives me an idea of the types of photos I should be taking as well as something that I might be able to imitate/recreate when it comes to taking my own photographs.

UNIT 57 PHOTOGRAPHY- What do I need to do for my assignment?

Choose 3 areas of the following to research and produce a detailed report of how imagery is communicated:

• Documentary
• Fine Art
• Advertising
• Photojournalsim

UNIT 51 MAGAZINES- Content Checklist, Tracked Changes and Edited Page Layout for an article

Tracked changes

Content Checklist

Page Layout Comments

UNIT 57 PHOTOGRAPHY- My Portrait examples

Introduction

During this task I had to use a model as well as a backdrop/surroundings in order to take some portrait photographs from three different distances. I was asked to take three long, medium and close up shots of my model from different angles and then put them into photoshop using black and white effects and putting red, blue and green filters on these and then a selective colour filter on another picture. 

What I initially like about the setting of where I decided to take the photographs was the way that the red, tinted windows stood out and that they almost have outlines around them already because of how they are built. Although the subject is the model at the centre the eye is almost drawn to the windows because of this. At the same time the colour of the trousers and the shirt that the model was wearing contrast the backdrop. His top is grey where the wall below is grey, on the flip side of that his trousers are red-ish whereas the windows above are red.

The blue filter on this image makes the scene a lot more depressing than it actually was despite the fact that the images were taken on a sunny day. The blue filter makes it hard to tell that there was any sunlight overhead and it makes the setting seem dark and overcast.

Using a selective colour effect I decided to make the model and the bottom part of the image black and white but left the rest of the image still in colour. The parts that are black and white contrast with the areas in colour especially because of how red the windows are. The black and white model almost looks out of place within this image and looks as if he should be in a different photo completely. In my opinion this image sort of shows how photography has evolved from it all being in black and white to now having colour photography instantly available.

What did I learn?

• I got an idea of how to take simple portrait photos
• I learnt how to use photoshop in order to enhance a photograph and make certain features stand out compared to others
• I also learnt the importance of taking pictures at different distances and angles
• One challenge I faced was making sure I had the correct equipment and forgot something that was essential to taking pictures (The SD Card)
• I also had to find an appropriate area to take the pictures due to the fact that it was an incredibly sunny day and therefore had to find somewhere that the light did not effect the pictures too much

How will this help me in the future?

• I now have experience using photoshop in order to enhance my images
• I have an idea of how to take portrait photos which will help me in the future with any portraiture that I have to make
• I will be able to take a variety of different photos in order broaden the quality of images that I take

UNIT 51 Magazines- Magazine Article First Draft

Four years on after initially chasing careers as solo artists who were thrown together as a group act on Britain’s biggest singing talent show- ‘Britain’s Got The Voice Factor’, Harold, Lionel, Lewis and Neil or as they're better known-‘Can't say no,’ have become one of the worlds biggest boy bands with their fan base spanning across 120 different countries on 6 different continents. Now tonight they're standing on stage, with instruments in hand ready to take down the house at London's O2 arena- one of many locations on their nationwide tour. Seeing them warm up their vocals and tuning their instruments so finely just goes to show that they’re truly in this business for the love of what they do rather than for the perks that come with the job- although they are an added bonus.

But if we step back in time only 4-5 years ago, you’d see a very different image of the boys; they’d be non-recognizable living their average lives with their working class jobs, performing either at home in the shower, in their bedrooms or in the evenings to audiences of less than 30 with hope of one day becoming stars. “We all came from different backgrounds with the same dream and goals of what we wanted to accomplish in the future, it was only a matter of being in the right place at the right time that actually brought us together” Harold told MTV in a recent interview. “We didn’t realize it at the time, but this was something special, something that was going to become big”.

So lets take a look at how the boys came to be on Britain’s Got The Voice Factor back in 2012. Well let’s start with Harold who from birth was surrounded by music with his father as a jazz musician and local celebrity in the town where they lived. Inspired by his father's dream as well as his own passion for music, Harold decided to begin to pursue music himself when he turned 18 and moved to London to attempt this. His career didn't take off in the way he initially wanted as finding a solid enough gig was tough, especially in a place like London, so he got a job in a restaurant, that often had live musical performances, waiting tables and washing dishes in order to get by. After hearing Harold sing whilst cleaning their table, a few customers expressed to him and his manager just how beautiful his voice was and after a while more customers began to notice the same thing. Eventually his boss gave him the chance and come October 2011 he was performing on stage to a small crowd every other night. But this wasn't enough for Harold; he didn't want to just be known as 'The Singing Waiter' all his life so later that month he signed up for the talent show that would one day make his career.

Lionel’s story was different as compared to Harold he was at a disadvantage with his family having no musical background. Living in a place like Liverpool made it very easy for Lionel to find some inspiration from a few homegrown legends you may have heard of called 'The Beatles'. It is known fact that Lionel draws his musical motivation from 'The Beatles' however unlike his heroes, Lionel always lacked the confidence to sing in front of anyone so his talents almost went to waste especially as his father had always pushed him towards a more 'Practical' career. It was only when Lionel went to see the live auditions of the show that he actually gained that confidence. As it turns out he wasn't going to just watch the live auditions but in fact his mum had signed him up in secret without even telling him until a couple days before. Lionel rehearsed his heart out and despite a couple of minor mistakes due to nerves in his initial audition, he blew the audience away. Now he's gone from idolizing people like Paul McCartney and Ringo Starr to performing in front of them and going out for a drink with them afterwards. 

Lewis was in a much better position going into his audition. As a young child and teenager, Lewis loved performing in front of audiences whether it was in school shows or in local performances that they held in Dublin, so he already had performing experience. He was discovered by a small time talent agent at 13 and began writing and performing his own songs attracting a small fan base. He became quite well known in Ireland performing in small theatres however his career became very short lived after his talent agent dropped him at the age of 15 as he was no longer a profitable compared to artists like Westlife and Boyzone. This hit Lewis hard and he ended up becoming depressed. He just wasn't himself anymore. It took much encouragement and a lot for Lewis to be able to put himself back out there but as soon as he found out the show was coming to town he realized that this would be his final chance to prove not only to the judges but to himself that he deserved what he so much strove for. Since his audition it literally put him on top of the world and he became the fun loving and lively guy once again that he used to be in his younger days because he was given another chance at doing what he was meant to be doing.

Neil probably had the more normal story of the four that led him to his audition. Everyone that knows Neil has always said how much he always loved to sing whether it was around the house or when he was out with his friends, it was a surprise his teachers could even get him to work so it was only a matter of time that Neil eventually signed up to audition for the show. Coming from a place like Leeds there wasn’t much opportunity for him to actually prove himself so he knew he had to find a way. He drove himself to the London auditions and in fact he didn’t even tell anyone he was auditioning for the show, even his family didn’t know until it aired. He blew the audience and the judges away, not surprisingly to all to his loved ones. He knew he had the ability to do so and with confidence and zeal, walked out on that stage and absolutely owned it.

Although each of the boys individual auditions were in fact exceptional, the music mogul himself Simone Coyle thought that each of their unique voices would mesh together in a soothing harmony. After a few trial rehearsals they all decided that this group idea worked and they were all happy to collaborate with one another for the sake of their careers and to bring that extra something special to the show. After a successful run through the show and the live performances, ‘Can’t say no’ as they eventually became, finished in the top 5 but sadly did not win. Despite the fact, they got signed anyway to Coyles Record label SiCoy resulting in a more significant and successful career than any of the previous winners of the show have. ‘Cant say no’ are now in their fourth year as a group and are better than ever. But if anyone thought that they might be slowing down any time soon then come see for yourselves and look no further than their current tour. They open the O2 show by telling their 20,000 adoring fans “This is dedicated to all of you out there, without you we wouldn’t be able to do what we love each and every day and we’re thankful for that”. All the fans in the audience rejoice with one another, as the show is about to begin. I see their smiling faces and their eccentric movement around the stage; I know it and they know it that this is exactly where and who they are supposed to be.

UNIT 57 PHOTOGRAPHY- Portraits

Portraits

• Three different compositions
• Long Shot- The whole of the person
• Medium Shot- Waist Up
• Close up- Just face and Neck

• You should think about location:
• What is the lighting like?
• What is the background like?
• Where the model is looking
• What pose the model is in
• Where the model should be looking

• Take more than 3 shots for each composition. Try a range of shots and pick the best later on
• Take your time
• Talk to your model
• Get the eyes in focus
• Try and get off of the automatic setting

• We are going to take the portraits and use a range of techniques on them:
• Black and White effects
• Partial colour effects
• Basic adjustments
• 'Comic Book' Images

Aperture- How much light is let into the camera through the lense 

Tips

• Organise who the model is going to be
• Plan where and when the photographs will be taken

UNIT 51 Magazines- My Ideas for magazine articles and Article plan

1. Biographical Piece on a band/band member- One idea that I was considering was to write a biographical piece about a band. Within the article I would talk about their background, their careers with music and their struggles to rise to fame as well what is going on with their lives nowadays
2. Interview with a couple Band members- Here I would write up an interview with two members of a band to find out the questions that their fans want to ask as well as information that I think would intrigue readers
3. Feature about the bands latest tour and their recent adventures in their lives- Here I would essentially talk about everything that is recent with the band including their latest tours and all the different things that they have been up to on and off the stage.

This will all be written about a One Direction type group. I would like to write this article so that the fans of the band can feel closer to them as a group and as people in general. I also want to showcase the different things that the band would of had to go through in order to inspire readers in the hop that they get something out of it. The types of people that will read will be the bands core audience as they might want to learn more about the band. This will be a target audience of about 12 year olds up to about 30. The band would want to appear in the article so that they can inspire and connect with their fans but also because they may want to change peoples perceptions of them by telling people about their lives and their careers. They may want to let people know about what goes on behind closed doors rather than what people may just see in the public light.

Article Plan- Biographical piece on a (One direction-esque) boy band

Introduction/Standfirst

We learn the real truths behind what drives Can't Say No in their careers and how they came to where they are today. They have taken the 2010's by storm and I finally got a chance to sit down with them and have a bit of a chat about why.

By Daniel Gould

Four years on after initially chasing careers as solo artists who were thrown together as a group act on Britains biggest talent show, Can't say no  have become one of the worlds biggest boybands in history with their fanbase spanning across 120 different countries on 6 different continents. Now tonight they're standing there on stage, with guitars and microphones in hand ready to take down the house at London's O2 arena- only one of many locations on their nationwide tour that they're currently on. Seeing them doing their vocal warm ups and tuning their instruments so wonderfully just goes to show that Can't say no are truly in this business for the love of what they do rather than for the perks that come with the job- although they are an added bonus.

How will the 1000 words be used?
I will use the 1000 words to talk about the careers of the band members pre-fame and how their backgrounds and their attempts at stardom back in the day impacted how they rose to fame and how it effects them as artists. I want to explore their history very briefly in order to give fans an overview of who the band members truly are and to try to get to know them on a more personal level. I will try to use each section to give some information about each band member and each stage in their careers that led up to the bands inception.

UNIT 57 PHOTOGRAPHY- Contact Sheet and Photography Practice

Introduction the task

My task was to take 20 photos of a specific location or object that had a certain subject matter and with those images produce a contact sheet. When thinking about the pictures that I took, I needed to have in mind the rule of thirds and what was going to be my focus/subject of each image. My subject matter that I chose was the London underground and from it I was able to take a lot of photos that allowed me to use these techniques in an effective way.

My Favourite Images from my contact sheet

Image 1- Image 1 was a tunnel leading into the station. As a result there was quite harsh lighting however the overhead lights did illuminate the tunnel for me. In this picture i intentionally split it into three rows from top to bottom showing the floor, the  height at which people walk as well as the ceiling. From this I got better lighting but it also showcased the true distance of the tunnel which if I had just shown the floor or the ceiling there wouldn't have been that sense of distance. What I especially like about this photo is that at the end of the tunnel there are two people who have both turned in opposite directions and in a way these people could be considered the focal point.

Image 4- What I like about this image is the contrast between the left side of the image compared to the right. For one the train doors were open in this shot so the light flows in whereas the right side of the train was backed against a wall. The light flows in to illuminate the carriage. At the same time I took this shot from the end of the carriage straight down the middle to illustrate exact symmetry in the carriage

Image 9- I like image 9 due to the fact that its symmetry is very distinct especially within a train carriage as they are designed to all be the same. The light flows in from outside so it gives the scene a more natural look rather than only having artificial lighting. In terms of how I used the rule of thirds within this picture I tried to make it so most of the seats and window were visible in the shot. I wanted to show some of the scenery that was outside the window so it created a good backdrop for the photograph

Image 19- Since this image is right in the station it was all artificial lighting. This means that some areas of the photo were darker than others which created quite dramatic lighting but also added contrast.The benches in the centre of the image have columns and therefore they drag the viewers eyes right into the centre of the screen allowing them to see all within the image.

Image 20- I liked image 20 because it shows the contrast between being underground and being out in the open. The fact that the walkway is relatively darker than the sky shows this contrast and again the sky gives natural writing to the scene. Also within this image there is a sense of distance and depth as the photo starts from right in front and goes on towards the end of the stairs. The image itself makes it feel like you are emerging from darkness as you can suddenly see the sky.

What did I learn from this task?

• I learnt how to use the rule of thirds, focal points and symmetry and apply it to real life photography
• I also learnt what makes a good picture in terms of real life settings as opposed to something that I have simply set up myself
• A challenge that I faced during this task was that I had to get the timing perfect because a) I was on a train and it was sometimes hard to take pictures when moving and b) Because it was a busy time of day I had to make sure that people weren't obstructing my pictures but at the sam time had to make sure that there were no problems with people if they were in my pictures

How will this task help me in future?

• I will be able to apply these techniques in a more professional manner when it comes to my assignment
• In future I will plan out more what I will be going to do as this task also taught me about planning because it was difficult to take these pictures at a moments notice

UNIT 57 PHOTOGRAPHY- Composition of Photograhs

Focal Points

• Most pictures will have a point that will be focused on
• This is known as the focal point and is useful because:
• It is what the viewer is drawn to
• Adds a sense of depth 
• Constructs the photograph
• A focal point also gives a picture a sense of perspective and how different objects will relate to one another within a picture
• Focal point does not have to be big
• Colour can help here, a splash of bright colour will always attract attention. Colour stands out
• A picture can have more than one focal point
• Two or more focal points can produce a more powerful image because the viewer doesn't know what to look at

Rule of Thirds

• The basic principal behind the rule of thirds is to image breaking an image down into thirds both horizontally and vertically so there are 9 parts.

• You do this either in your mind or using framing features on displays
• The theory is that if you place points of interest in the intersections or along the lines than the photo becomes more balanced and will enable a viewer of the image to interact with it more naturally
• Using the rule of thirds comes naturally to some photographers but for some it can take more time
• The most important questions to ask when learning the rule of thirds are:
• What are the points of interest in the shot?
• Where am I intentionally placing them?
• Breaking the rule can result in some striking shots, once learned it is good to experiment with it
• Keep it in mind when it comes to editing photos later on
• Post production editing tools have good cropping and reframing tools so they fit in within the rules

What makes a good photograph?

• Photographs that stand out from the crowd usually have three elements in common:
• Good subject
• Good Lighting
• Good composition
• What follows are principals of composition that explain some of the ways photographers and artists have composed images through the centuries

Leading lines- If a scene has strong lines make sure the lines lead the eye into the frame rather than out of it

Viewpoints/Angles

Angles should be varied. This is so subjects can be captured from different viewpoints. The camera should be moved higher or lower. For dramatic effect take photos from a birds-eye (looking down).

Lighting

Dramatic Lighting- Adds interest into the photo

Silhouettes- Subject made dark by photographing it against a light background

Symmetry- An identical or near-identical image of its other half. Use of symmetry provides balance

Music Magazine Genre Research

MOJO Magazine

• Debuted on news stands in Britain in 1993
• The first story was about the complex relationship between Bob Dylan and John Lennon
• Ever since the magazine has basically been about all time greats, legends of music and recommended new music of quality and integrity
• The magazine is about the classics of now and tomorrow
• It essentially explores what made music great and the type of music nowadays that is similar to that
• MOJO has been online since 2001

Rolling Stones Magazine

• Bi-weekly magazine that reports on music, pop culture and even politics
• It was founded in 1967 by Jann Wenner, who was a former student at the University of California and Ralph Gleason who was a Jazz critic for a San Fransisco newspaper
• The first issue came out Nov 9th 1967 with John Lennon on the cover
• The magazine was originally a Rock and Pop magazine and help to define trends within the genres. 
• The covers usually featured up and coming musicians such as The Beatles, Bob Dylan and Madonna. It also featured significant actors, writers and politicians such as Jack Nicholson, Susan Sontag and Bill Clinton

NME Magazine

• Launched in 1952
• NME or New Musical Express is a world known and influential weekly music magazine
• They created the first UK singles chart
• They hosted the Beatles, The Rolling Stones and The Kinks at live shows
• Brought Punk into the wider world
• They brought light to artists such as Jimi Hendrix, Sex Pistols, The Cure, The Stone Roses, Nirvana, Blur, Oasis and the Arctic Monkeys
• Throughout their time as a magazine they covered a variety of stories:
• The break up of the Beatles
• The death of Elvis 
• The Sex Pistols
• They also covered the death of Kurt Cobain
• Today NME cover different types of agendas such as the growth of Dubstep, Indie music and Indie rock.

Billboard

• Founded in 1894 by William Donaldson and James Hennegen
• It became about entertainment in the 1900's
• In the 1920's after Donaldson's death the magazine went on to primarily focus on Music especially as they were trying to compete with Variety
• The magazine's brand is built upon it's exclusive charts and reporting ont he latest news, issues and trends across all genres of Music
• They don't just focus on the music and artists themselves but also on the technology surrounding them

Vibe

• Vibe was launched in 1993 in partnership with Time.Inc
• It is an American Music and Entertainment magazine however it predominantly features R&B and hip-hop music artists

David Bailey- UNIT 57 Photography

Introduction to this task
My task was to do some research into the iconic British photographer David Bailey. I had to find out about his history and what it was that inspired and led to him becoming a photographer. I also researched the techniques he used and how he applied those techniques by looking at some examples of his work.

Pass Criteria

A Brief History of David Bailey

• David Bailey was born January 2nd 1938 meaning he is now 78 years old. He was born in London, England 
• He is a British photographer who is best known for working for British Vogue from the 1960's onwards. He worked in fashion and with celebrities. He transformed British fashion and celebrity photography with his use of dramatic lighting effects and backgrounds
• Bailey came from a working class East London Background. He left school at a young age and work in a series of different jobs and served with the RAF.
• As a youth he was told that he had very limited jobs choices. He has said "You could become a boxer, a car thief or maybe a musician". 
• From when he was young he was interested in painting and photography and in 1959 he worked in an apprenticeship at the John French studio where he became involved in photography
• In 1960 he began to work for British Vogue where he worked for 15 years both as staff and freelance. This would mean that he would not be restricted to one magazine or one style of photography and freed him up to whatever kind of work he wanted
• He essentially became a celebrity himself to a certain extent. He was known for his affairs with several known women among them being model Jean Shrimpton and actress Catherine Deneuve whom he married
• He has actually been married four times and has three children

Examples of Baileys Work

The Kray Twins

The Beatles

Michael Caine

Merit Criteria

Techniques

• One of David Baileys methods was to get to know the person he was taking a picture of. He would spend up to two hours getting to know the person and around 5 minutes simply to take the pictures. He would do this so that he could capture that persons personality in the image.
• Bailey's main techniques are his use of background and dramatic lighting effects. This is why his work is highly regarded. He would use these to inject a working class sort of look into his photos
• Bailey always understood lighting greatly, he was not amazing technologically speaking but understood how to take a photograph

Style

• His pictures are black and white
• Graphic
• High contrasts between lighter and darker tones
• Mixed white backgrounds with harsh lighting

Distinction Criteria

Baileys Inspiration and how has he inspired others

• Bailey's inspiration has come from past art and photography
• One person who really inspired Bailey was Picasso and his works
• David Bailey's life and works inspired the character within a movie that came out in 1966 called 'Blow Up (1966)'. The main character is about a fashion photographer called Thomas.
• His work reflects the 1960's British cultural trends and broke down the class barriers by giving his photos a working class look to them. In a way culture and society was also an inspiration of his

Examples of Picasso

Boy With Pipe

My Opinion on David Baileys Works

I feel that his works/photos are quite iconic and very distinct in how their shot and presented. His works would be instantly recognisable to those who are knowledgeable in the mainstream world of photography and that is because of his own unique style. In his works the people he is photographing stand out and this is because of how he has used the lighting and the background in order to bring out specific details in the foreground. As a result it causes very high quality images.

What have I learnt?

• I learnt about David Bailey and his methods
• I learned about his history and what it was that led him to becoming a photographer
• I learned that Picasso was Bailey's inspiration for becoming a photographer
• Bailey was a celebrity photographer who took pictures of some of the most iconic people between the 1960s and the present.

How will this help me in the future?

By looking at David Baileys techniques, style and his portraiture closely I will be able to imitate all of this when it comes to taking my own portrait pictures as it will mean that they end up looking more professional. By using Baileys method of getting to know his models on a personal level this can be something that I could do in order to capture my models personality in the images. I will also look at his dramatic lighting effects and apply this to my own work

Information to Research for the Unit- UNIT 57 Photography

Pass Items

• Name of photographer and brief life history, include dates, places etc
• Examples of their work, include good/bad examples, experimental work, famous/iconic work

Pass tasks plus merit

• Techniques the photographer uses, type of equipment they use, studio/locations, how is their work presented and where?
• What style does your photographer use? Give examples i.e. black and white, specific subjects, special effects etc

Distinction

• What or who has influenced your photographer? Has your photographer influenced other photographers?
• Include examples of where the influences came from i.e. people, music, drugs, lifestyle
• Compare your chosen photographers and give your own opinions both positive and negative on their work and style

Double Page Spread Analysis and Audience Profile

1. Our task was to take a double page spread from a magazine and to analyse the different conventions that our chosen spread has used. I had to use my knowledge that I learned about the different conventions in order to apply them to what I could see within this double page spread. By looking at the spread I could see that it used a number of different conventions
2. I have learned that most double page spreads within magazines use similar techniques and conventions to one another. Most magazines are generic and have a formula that works for them so therefore they have learned what appeals to readers and what will attract them to a specific article. In this case they have used some of those techniques knowing full well that it would attract someone to read it. 
3. This will help me in the future as I will know to apply similar techniques to my own double page spread as well as write my articles in a similar way. I will use these conventions when I make my own spread so the standards of it will be as professional as possible

Audience Profile for a Mayhem Magazine


Who is mainly interested in celebrity news, celebrity culture and trends- Teenagers and young adults


Age- Between 12 and 25


Gender- Any Gender


Class- Working and Upper Class


Interest- Celebrities, Current trends, Social Media, Current Fashion and Music


Why would they be interested?- All people who fall into these different categories will be interested in these sort of things as well as the magazine itself because they will want to stay up to date with all the latest fashion as well as find out what kind of music is current. They might find that music interesting to listen to. They also might learn new things about their favourite social media sites that they will be able to use.


What kinds of things will they want in the magazine?- Exclusive interviews with celebrities either about their lives, any upcoming work or events that are going to be a part of, fashion experts to get an insight into what kinds of fashion is current/no longer current, interviews with music artists in order to find out about their upcoming work or who they could be collaborating with. Artists could also talk about the songs they have written and what it meant to them. Especially now as well I think that readers would want to see interviews with Oscars 2016 nominees and winners to get their reactions