Content
- The ad itself is short
- One actor with very limited dialogue
- Limited costumes
- Small Simple Set-Probably built, Possibly on location, Props that would have been easy to acquire
- It is set in a bedroom of a 'teenager' practicing chatting up a creme egg as if it were a female
Structure
- Starts off with a bit of dialogue with the actor talking to a mirror as if it were another person
- He then looks into the camera as if it were another person (breaks the fourth wall)
- The tagline then appears with a picture of a Creme Egg
Technical Elements
- Quiet- Diegetic sound from the location. The only noise we hear when the actor is talking is him and the sound of a dog barking from outside
- The first shot is a long shot and is establishing that we are in his bedroom, it is trying to show he is a typical teenager with various things lying around the bedroom
- The final shot is him staring into the mirror (the camera) and therefore we get a shot from in front of his facing he smiles into the camera
- There is no camera movement and there are only still shots of what is going on
- Once the tagline appears there is a voiceover that reads it to show that we are now outside of what is going on within the ad and to show that is finished.
- There is a lack of editing due to the fact that there is a lack of shots. The shots are short to medium length
Gumtree Success
Content
- The advert shows a man selling his speakers to 2 young guys who are dressed in 'urban clothing'
- The two guys then walk off and it cuts to them in a room dancing to the music
- The tagline then shows up with the logo and it shows that the Gumtree app can be downloaded on apple and android
- There is a voiceover narrating what is going on
Structure
- The ad has no dialogue but it shows the actors doing very simple things
- There are a small amount of actors
- After the first shot it then cuts to another one where the tagline then shows
- Small amount of shots
Technical Elements
- Medium Close up shots
- Medium length shots as there are only two shots
- There is a voiceover that is non diegetic
- The only dialogue is a brief exchange between the people and isn't supposed to be the focus which is why it is quiet
- Two very simple camera shots with minimal movement
- The first shot shows the two young guys giving the man selling the speakers money and return they take the speakers.
- The second shot shows the two guys in a bedroom dancing in a comedic way using the speakers they just bought. The bedroom has a large amount of posters and I feel that this along with the speakers and the dancing are to establish the fact that they enjoy music
Sofaworks
Content
- The ad shoes two delivery men bringing in a Sofa
- There is then an alarm going off with a voiceover saying "stop right there" at which point they both sit down and begin watching TV
- They are in a living room when this is happening
- The logo for the business then appears in the bottom right of the screen
Structure
- The ad starts with them bringing the couch
- There is then a voiceover and they then stop what they are doing
- The two actors within the ad have no dialogue
Technical Elements
- Still camera shots
- Short edited clips
- Only 3 shots
- The setting is in a living room. There is a TV, a rug and furniture around to establish this
- The sound is non-dieetic, there is a voiceover and the sound of a live audience clapping but this is not within the scene- creates a comedic effect
